Sneaker Brands Steal the Spotlight at Paris Fashion Week

The fashion world's eyes are firmly fixed on Paris as the city hosts its biannual Fashion Week. While the spotlight typically shines on the latest couture collections, this year's event has seen a surprising twist – the dominance of major sneaker brands. From New Balance to adidas and now ASICS, these athletic powerhouses have made their presence felt, unveiling a dazzling array of upcoming products that have captured the attention of industry insiders and fashion enthusiasts alike.

Elevating the Sneaker Game at Paris Fashion Week

ASICS Steals the Show with Collaborative Masterpieces

The Japanese brand ASICS has undoubtedly stolen the show, showcasing a remarkable collection of collaborations that have left attendees in awe. Within a meticulously curated pop-up space, designed to evoke a sense of calm and comfort, ASICS has unveiled a diverse lineup of upcoming releases that showcase the brand's innovative spirit and its ability to seamlessly blend fashion and function.One of the standout collaborations is the ASICS GT-2160 by Danish designer Cecilie Bahnsen. Building on the success of their previous partnership, Bahnsen has now brought her modern vision of femininity to the first-ever women's GEL-QUANTUM 360 VIII. The result is a completely reimagined silhouette, where the traditional laced-up shoe has been transformed into a sleek, strapped-up sandal. Presented in vibrant shades of yellow and light blue, the shoes are adorned with metallic silver flowers, perfectly aligning with Bahnsen's signature design aesthetic.Staying true to its Japanese roots, ASICS has also reconnected with renowned architect Kengo Kuma for a new Archisite ORU colorway. The shoe's origami-inspired upper and the translucent shroud that rests above it have already generated significant buzz online, and the detailed campaign images showcase the intricate craftsmanship and the brand's commitment to pushing the boundaries of sneaker design.

Collaborations that Celebrate the Great Outdoors

The collaborative slate doesn't end there, as ASICS has also teamed up with Australian sneaker boutique Up There. The result is a colorful ASICS GEL-Terrain, inspired by the great outdoors. The shoe features an s-biner that weaves through the laces, symbolizing the relationship between the natural and artificial worlds. To further emphasize this connection, the shoes are presented on "creatures" crafted from recycled materials, adding an eco-conscious touch to the design.Concluding the impressive lineup of collaborations is the highly anticipated partnership with Tokyo-based label doublet. While the brand's upcoming GEL-Kayano 20 will not be available at the pop-up, doublet has created a stunning collection of 20 custom GEL-Nimbus 10.1 colorways. This showcase not only highlights the brand's creative prowess but also shines a light on the newest member of the ASICS Sporstyle family.

Unveiling the Latest ASICS Releases

As if the collaborative offerings weren't enough, ASICS is also showcasing its latest GR (General Release) models at the Paris Fashion Week pop-up. Attendees can get a first look at fresh iterations of the GEL-QUANTUM 360 VIII and the iconic GT-2160, further solidifying ASICS' position as a leader in the sneaker industry.The ASICS Paris Fashion Week pop-up will be a must-visit destination for sneaker enthusiasts and fashion aficionados alike. With a staggered release schedule, the Cecilie Bahnsen x ASICS GEL-QUANTUM 360 VIII will be available on June 20th, followed by the Kengo Kuma x Archisite ORU on June 21st, and the doublet x GEL-Nimbus 10.1 and Up There x GEL-Terrain on June 22nd.Separate ASICS and retailer releases for each collection are expected in the weeks following the event, ensuring that these coveted collaborations will be available to a wider audience. Sneaker fans and fashion followers alike can stay up-to-date with the latest information on our Sneaker Release Dates page, where all the details will be meticulously curated and shared.