Parisian Glamour Meets Irish Ingenuity: A Showcase of Luxury Beauty Brands

Our columnist immerses herself in the heart of Paris Fashion Week, where she discovers a captivating event that celebrates the intersection of Irish luxury brands and the global beauty industry. From skincare to cosmetics, these homegrown products are making waves on the international stage, showcasing the talent and innovation that Ireland has to offer.

Elevating Irish Luxury on the Global Stage

Seoulista Beauty: Bringing Clinical-Grade Skincare to the Conscious Consumer

Seoulista Beauty, founded by the impeccably dressed Una McGurk, is making waves in the luxury skincare market. The brand's Seoulista Instant Wonder 4-in-1 Day Cream, priced at €25, is a must-have for the autumn season. Infused with shea butter, squalane, skin-protecting ceramides, and hyaluronic acid, this deeply nourishing cream helps to hydrate and soothe the skin, leaving it with a healthy, radiant glow. McGurk's mission is to make clinical-grade skincare more accessible and affordable to the conscious beauty consumer, and this product is a testament to her commitment.

Ella & Jo: Refreshing the Eyes with Innovative Formulas

Ella & Jo, co-founded by skin therapist Niamh Ryan, showcased its Wide Awake Eye Gel, priced at €42, at the event. Designed to tackle the signs of fatigue and rejuvenate the delicate under-eye area, this gel is formulated with powerhouse ingredients like caffeine, hyaluronic acid, and peptides. The columnist, who often looks tired and puffy after traveling, found this product to be a game-changer, as it helped to refresh and revitalize her eyes, making them appear more vibrant.

Ayu Cosmetics: Multifunctional Beauty for the Conscious Consumer

Ayu Cosmetics, which recently opened a chic new store in Kildare Village, was also present at the event. The brand's Gradual Tanner, priced at €16.95, caught the columnist's attention. Formulated with high-quality ingredients like wine extract and truffle extract, this buttery moisturizer provides a natural-looking, streak-free tan while also protecting the skin from free radicals and enhancing its overall condition. The gradual approach allows for customizable results, and the non-transferable formula ensures that it won't ruin the columnist's borrowed designer outfit. Ayu's Natural Glow Blush and Bronze, priced at €27, is another versatile product that the columnist loves to use on both her eyes and cheeks while traveling.

Celebrating Ireland's Influence on the Global Luxury Industry

The event, organized by the amazing Ashley McDonnell, was a special live edition of her popular Tech Powered Luxury podcast, recorded at the Irish Embassy in Paris. It highlighted Ireland's influence on the global luxury industry, with leading figures from the beauty, fashion, jewelry, and technology spheres in attendance. The columnist was delighted to see Irish brands like Ella & Jo and Ayu Cosmetics backstage, providing skin prep and makeup services, showcasing the country's talent and innovation in the beauty industry.

A Parisian Affair with an Irish Twist

The event, titled "Live from Paris Fashion Week," was a celebration of the intersection between Irish luxury brands and the global fashion and beauty landscape. The columnist, who was there with the event's organizer, Ashley McDonnell, was impressed by the elegance and sophistication of the evening. The Irish Embassy provided a stunning backdrop, and the special live recording of the Tech Powered Luxury podcast added an extra layer of excitement and exclusivity to the proceedings.